Design projects made for clients with a commercial end in mind … more… about Design works

You’re investing energy, love and lifeblood into your venture. You have a deep desire to guide your team, your customers and your stakeholders towards a shared appreciation of your brand.
Your goal is to build a reputation for trust and make it easy for people to choose to do business with you.
You want your name to look terrific. Always.

Design projects made for clients with a commercial end in mind … more… about Design works

Self-directed artwork … more… about Artworks
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Stories, examples, opinions, advice, observations. It’s the stuff I’m thinking about, condensed and organised with you in mind.
This work for Bryanston School demonstrates a range of working modes from idea generation to design and print production.

How do some client organisations manage to draw fabulously innovative and high-performing work out of their creative teams? Meanwhile others achieve workmanlike, lacklustre results. Or worse, work that has a negative impact on business. We could look to the relationship between client and the creatives. More specifically, let’s take a look at the briefing process. It is, after all, where … [read more...] about The creative brief – your 20-point checklist.