Specific, measurable and the rest. Every project has a goal that answers … more… about Design works

Creating your visual language. Setting a tone of voice. Maintaining brand consistency. Choosing the media that fits your story.
Getting those things right makes it easier to do business. Easier to sell. Easier to employ.
Enabling you to grow, beautifully.
Specific, measurable and the rest. Every project has a goal that answers … more… about Design works
Self-directed artwork … more… about Artworks
Sign up today for my quarterly take on graphic design and things related: delivered straight to you by email. Issue 01 mid-April 2018.
Stories, examples, opinions, advice, observations. It’s the stuff I’m thinking about, condensed and organised with you in mind.
This commission for a leading independent school shows a range of services, from idea generation to design and print production.
How do some client organisations manage to draw fabulously innovative and high-performing work out of their creative teams? Meanwhile others achieve workmanlike, lacklustre results. Or worse, work that has a negative impact on business. We could look to the relationship between client and the creatives. More specifically, let’s take a look at the briefing process. It is, after all, where … [read more...] about The creative brief – your 20-point checklist.