Why would one designer hire another?
Production design might be a relentless chore to one book designer, where another will relish the infinite and wondrous detail (that would be me).
So it goes that I sometimes take on the role of production designer or project manager – as in the case of this book, English Allsorts by Peter Ashley.
The tasks that make up the work of book production design draw on skills that go beyond creativity and technical ability.
The role is about diplomacy, technical precision, budget management, traffic control; creating accurate and consistent artwork, selecting materials and processes for creative, technical, economical and ecological reasons; conversing daily with printers or developers, checking and circulating proofs and prototypes; and making sure that all parties feel in control and are delighted with results as they emerge.
It was important as author and lead designer that Peter was completely free to concentrate on his ideas and narrative. He needed to be confident that his idea for the book as a finished, marketable product was in safe hands.