Freelancing can be a tough business. It’s a Freelance Thing is there to help.
It’s a Freelance Thing is an attempt to provide that bit of help that the independent worker sometimes needs, whether it’s for practical, how-to information or something more akin to moral support.
This bootstrapped project arose out of the founding team’s identifying their own need for such a service. In the spirit of ‘being the change you want to see in the world’, we chose to build the platform ourselves. From the outset, the visual brand programme was built in, playing a part in helping the team strategise and steer the venture.
It has to be said, being your own client presents a catalogue of unique challenges.
When written, the identifier element of the domain name reads itsafreelancething. No punctuation, no spaces. I wanted the logo to maintain the feel of this through tight word-spacing and still be legible. The colour bars allow this to happen yet separate the words visually in a simple, identifiable way.
As the core team at It’s a Freelance Thing talked about the name, especially its form as a domain name, the question ‘Where’s the apostrophe?’ kept niggling. It seemed a natural and slightly whimsical progression to adopt the apostrophe as the secondary mark. It turns up as the site favicon, book-spine logo and in various incidental places where a little brand presence is due.